The concept is simple:
- Selected CEOs (the list includes N R Narayana Murthy of nfosys Technologies, Adi Godrej, The Godrej Group; R Gopalakrishnan, Tata Sons; Kiran Mazumdar Shaw, Biocon Ltd.; Chanda Kochhar, ICICI Bank etc.) donate one day of their time
- Students bid for that one day, and the winner gets to spend one day with his/her favourite CEO
- The CEO matches (mostly exceeds) the winning bid, which goes to his/her selected charity/NGO/ Cause
The bidding (on eBay) starts tonight and will continue till Oct 4th - the results will be announced by Oct 7th.
So bid generously, donate with a heart!
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